About ULU

ULU provides an innovative range of high-quality full spectrum CBD oils and skincare products. Through our wide range of CBD solutions, and therapeutic partnerships we aim to bring technology and trust to the CBD industry.


All of our products are created using cutting edge ultrasonic technology and are tested by third-party labs. This means that we are able to guarantee you the highest purity, THC-free CBD. We’re proud to stand out for our commitment to quality. But we’ll let our products speak for themselves!

our quest

ULU is a UK CBD business founded by Paul Hembery, a former motorsport boss. Through ULU and its range of full spectrum CBD products, Paul is determined to bring the highest levels of technology and precision, as seen in grand prix racing, to the CBD industry in the UK.

As someone who is familiar with high-pressure environments and stressful situations, Paul wanted to provide a solution for people experiencing similar challenges.


He wanted to help to reduce stress in their lives, and also to promote a culture of positivity and freedom in a world that often seems dominated by bad news stories.

“I was studying a life course in California with the Bob Proctor Institute and was struck by the need to increase positivity and confidence in people and life in general,” says Paul.


“Combine that with the opportunity CBD is providing and my personal mission to provide high quality solutions, I decided to create ULU. You only get one life. So, above all, I want people to love it.”

Our values

The rigorous standards of our manufacturing processes are a key part of the enhancement to your wellbeing, helping you to relax and love your life. Our full spectrum CBD products include e-liquids and oils, combination amino solutions and a skincare range.

Above all, we’re a premium brand focused on quality. There are plenty of myths about CBD floating around on the internet, which we’d like to clear up. We know that you would only want to put into your body substances that can provide benefits to your life through enhanced mindfulness, relaxation and calm. That’s why there’s no compromise in our standards.

ULU has been created to generate positivity. That’s why our slogan is ‘love your life’. The pressures of everyday routine can often lead to negative thoughts and stress, but ULU is designed to help alleviate those factors, break the cycle and enhance your life experiences. Whether it’s to unwind after a session at the gym or just after a demanding day, ULU aims to be a positive force in your life.

Let’s get one thing straight. CBD is not cannabis. Instead, it’s an extract of the hemp plant, which has been reported by doctors to provide several beneficial effects for a number of everyday problems, including stress and sleeplessness. We use only the purest extract, free of pesticides and other nasty things.

Paul Hembery, Founder of ULU

A proud Bristolian, Paul – or Pablo as his friends call him – has enjoyed a few decades of travelling the world at the sharp end of global motorsport. On one of his trips to Los Angeles, he discovered full spectrum CBD oil and how it can benefit tired and stressed people. Taking on the role of chief tester he found the results impressive – and so decided to bring some love and caring to our hectic lives over here with the creation of ULU. Why? Because what’s important is that U Love U.


So what’s Pablo’s goal?

Providing support for busy people through outstanding products supported by inspirational guidance and positivity. Thing is with Pablo, he’s been there. So now he wants to give something back that makes a real difference to people under pressure.


Inspirational figures

Having worked with so many talented people over the years, a couple from his time in F1 still stand out. Bernie Ecclestone for his vision and life lessons: one of the sharpest minds you could ever meet. Lewis Hamilton – on top of his unbelievable driving ability – for his humanity and positivity. Oh and there is a third, who he never got to meet: Winston Churchill.

“My tastes are simple: I’m easily satisfied with the best,” as the great man said himself. We can all relate to that.



Pablo is a lifelong Bristol City supporter, underlining his fundamental perseverance. He still follows motorsport and also finds time to mess around with classic and sports cars. Still travelling, he can often be found in California with family and friends – where he occasionally gets mistaken for Ricky Gervais.

These products are not for use by or sale to persons under the age of 18. THC levels are below 0.0005%. These products should be used only as directed on the label. It should not be used if you are pregnant or nursing. Consult with a physician before use if you have a serious medical condition or use prescription medications. A doctor's advice should be sought before using this and any supplemental dietary product. All trademarks and copyrights are property of their respective owners and are not affiliated with nor do they endorse this product. These statements have not been evaluated by the FSA or the MHRA. This product is not intended to diagnose, treat, cure or prevent any disease.  Information provided here is not intended to replace the advice of your medical doctor.